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Buying an Engagement Ring
YOU, THE CUSTOMER ARE IMPORTANT
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For most engagement ring customers, this is the first major Jewelry Purchase. It can be intimidating, but you must realize something . . . you are one of the most important customers in the marketplace today. For the Retail Jeweler, you represent a string of future purchases that will last a lifetime, such as anniversaries, birthdays, future childrens' birthdays and events.
As many would say, You are the Very top of the food chain. And when choosing the place to buy your engagement ring, you should be asking yourself . . Is this a Jeweler who is looking for a customer for life, or is this a jeweler looking to get that one big sale ?
So all you Engagement Ring Customers, remember that you are in the drivers Seat. Make sure you are treated that way.
BUDGET
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This is one of the most important steps in the process, with a planned budget range, you will not end up falling in love with something way over your budget range.
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There was a past marketing campaign that suggested 2 months salary as a guideline. But, it is more important to have a range in mind. After you begin your search, you may decide to adjust your budget.
SOLO OR TOGETHER ?
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Do you want a total Surprise, or do you prefer some input from her. This can range from total Surprise, to Picking the Ring and Diamond together as a couple. You should also consider her personality, when deciding the best approach.
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You may ask her friends, or see what she may be looking at on social media sites to guide you.
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Many guys pick the diamond out, set it in a solitaire type setting, then come in later as a couple, after you have proposed. This way she can have input in the final "Style" of the setting.
ARE YOU ASKING FOR PERMISSION OR BLESSING FROM ANYONE BEFORE YOU PROPOSE ?
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There is the old tradition of asking the permission or blessing from her father ! This tradition is still done today. You can Do this after you purchase the ring, but it is put here for you to start thinking about When, How, and Where !
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AND Don't Forget if you plan to do this !
